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IIFL Finance Limited (Erstwhile "IIFL Holdings Limited") is one of the leading players in the Indian financial services space. IIFL Group is engaged in the business of Financing, Asset and Wealth Management, Retail and Institutional Broking, Financial Products Distribution and Investment Banking. IIFL is a first generation venture which started as a research firm in 1995. IIFL Finance Limited was a pioneer in the retail equity broking industry with its launch of 5paisa trading platform which offered the lowest brokerage in the industry and freedom from traditional ways of transacting.